The world of digital marketing is constantly evolving and changing, which means businesses must stay on top of their game to keep up. Whether you’re launching your business for the first time or have been in the game for a while, it’s important to stay informed about the latest trends and tactics. The way people shop online is rapidly shifting from desktop to mobile, as well as from general product searches to more specific promotional offers. Marketers that adapt their strategies accordingly now will have a leg up when it comes time to launch their next big campaign. Read on for 8 ways you can use Digital Marketing right now to grow your business.
Create a video marketing strategy
Video marketing is one of the most effective ways to engage your audience and convert them into customers. An in-depth HubSpot study found that 84% of marketers plan to increase their video marketing budgets in the next year. With numbers like that, it’s not hard to see why video marketing is becoming such a popular tactic among businesses. Video marketing, while incredibly effective, is not a tactic that works well for every business. For example, if you sell an expensive product or service, it may not be a good idea to record a video of yourself talking about it as that could be too time-consuming. On the other hand, if you sell a product that would work well in a short video clip, like software or an e-learning course, you should explore video marketing as an option for your business.
Host a giveaway campaign
One of the best ways to grow your email list is to host a giveaway campaign. This strategy can be especially effective if you’re creating a new product or service, as it allows you to market to a large group of potential customers at once for very little cost. This kind of campaign works well for any type of business, particularly those that sell a physical product. You’ll want to make sure that you select a giveaway prize that makes sense for your business. For example, if you’re a professional photographer, maybe you would give away a photography package or one of your favorite cameras. If you’re a travel blogger, you might offer a vacation adventure. Giveaway campaigns are usually hosted on a third-party platform, like Wishpond or Rafflecopter, so you don’t have to worry about hosting the campaign yourself.
Utilize blogging to grow your email list
Blogging is one of the best ways to engage your audience and grow your email list, which can be incredibly valuable if you’re trying to make money from your website. You can either write about things that are related to your business or you can write about totally unrelated topics. The choice is up to you, but you want to make sure whatever you choose to write about is relevant to your target audience. For example, if you’re a travel blogger, you might write about different travel destinations you’ve visited or different travel-related topics like how to travel light or how to travel while staying healthy. You can even write posts that are unrelated to travel if you want, but they should still be relevant to your target audience.
Use paid advertising to acquire new users
Paid advertising is another tactic that can be very helpful when you’re trying to acquire new customers for your business. In most cases, you will want to use paid ads to drive traffic to your website, which will then hopefully convert into leads and sales for your business. You can use paid ads to drive traffic to your website from a variety of different channels, including Google, Facebook, and Display Ads. The best way to decide which channel to focus on is to take a look at your current marketing strategy and decide where you think your business would benefit the most from new visitors.
Grow your business with an influencer marketing campaign
If you’re trying to grow your business and increase brand awareness, an influencer marketing campaign could be a great option. You partner with an influencer in your industry that has a large following and can promote your product or service to their audience, while you promote them to your audience. This type of partnership can be a great way to reach a wider audience and get your brand in front of new people who may not have otherwise heard of you. Keep in mind that the goal of this type of campaign is to increase brand awareness, so the best way to get the most out of it is to work with influencers who have a large following but don’t necessarily promote products.
Use Google Ads for direct sales and brand awareness
Another way you can use Google Ads to grow your business is by utilizing the targeting features to drive traffic to your website and generate leads or sales. You can focus your ads on certain keywords to make sure your ads are shown to the people who are most likely to purchase your product. This is a great way to generate leads and sales for your business without having to spend a ton of money upfront. You can also use Google Ads to drive brand awareness by creating and running what’s called a “Display Network” ad, which allows you to display your ad on different websites, like news sites and blogs, within Google’s network. This is a great way to get your brand in front of a wider audience because your ad will show up on different websites other than your own.
Finally, the best way to keep up with the latest tactics in digital marketing is to stay informed and connect with other marketers who have experience in the field. Check out industry newsletters, read marketing blogs, and connect with people who work in your field on social media so that you can stay up-to-date on the latest trends and best practices.